10 tips for marketing your business online

10 tips for marketing your business online

Once you have a website up and running, you need to make sure people find it

A business website is of little use if it doesn't get visitors. And visitors won't come unless you go out and look for them, which is why marketing your site is so important. We've compiled a number of ways you can get your site noticed with our tips for marketing your business online.

1. Use search engines

The main search engines will find your site if it's well produced and optimised for them, but you can help to speed up the process by submitting your site for inclusion. Start off by doing this for Google and for Bing. In each case complete the short form, including the URL for the home page of your site.

Speed up the process of getting your new site indexed by submitting it to the major search engines

2. Search advertising

Promote your site by paying the main search providers to show an advert when users search for key phrases that match your content. You need to register for the service and provide payment details. Once set up, you can create the content for your advert and bid on keywords where your site will appear. You pay each time a user clicks your ad. The more you pay, the more prominent your ad is. Try Google Adwords or Bing Ads.

Advertising your site using the main search engines is another way to get noticed quickly

3. Target advertising

If you check out where your customers come from you can restrict your ads so they only show up to people from those regions. You can set adverts to show by world region, country or even postal code to make sure only the most relevant customers click your ads, ensuring your advertising budget is spent efficiently.

4. Keywords

Carefully select the words that trigger your ads. You can modify them as you run your campaign to ensure your site is only promoted to people who are looking for your services. Think about different phrases and use results to remove any that aren't working.

Ensure your ad shows up where it’s most likely to generate results through keywords

5. Vary your ad 

You can set Adwords campaigns to show slightly different wordings to different visitors, which can help you find which work best to attract people to your site. Keep the ads that work best and drop those that don't.

6. Analyse your site 

Use Google Analytics to find out how people are using your site. You can find out which pages are most popular and find a design that encourages casual visitors to stay and use your service.

7. Social media

Set up accounts for your business on Twitter, Facebook and Google+. Follow and engage people who are talking about your area of business: if you offer advice, they might come to visit. Avoid spamming as people see through it quickly.

Make use of social networks to spread your message even more widely.

8. Social media search

Search engines use social media trends to place results, so if your business is being talked about, it will be more highly placed. Use Twitter's search utility to find users who are talking about your business sector.

9. YouTube

Create video content that shows what your business does. If you properly tag it, you can tap into the millions of people searching YouTube and attract them to your site with an interesting clip.

YouTube allows you to provide video demos to help market your business.

10. Mailing lists 

Use promotional emails to help keep customers and promote other services. If you send out the occasional genuinely useful newsletter, to customers who have opted in, they’re more likely to return. Consider services like Dot Mailer to manage your list and enable recipients to opt out.